This retail project involved transforming an existing white-box commercial space into a high-end retail store for luxury leather goods in Manhattan. The task was to deliver a sophisticated, custom showroom on a fixed budget and a very tight two-month timeline. A key challenge was creating an exclusive environment where customers could view products and also see part of the bespoke fabrication process for ultra-high-end watch straps.

2MO executed a full-scale renovation almost entirely after business hours to accommodate the store’s schedule. 2MO built custom shelving and display cabinetry with integrated lighting and premium finishes to showcase the luxury products. New flooring, ceilings, wall treatments, and electrical upgrades were also installed. The project required creative solutions to adapt custom pieces on site and ensure everything remained functional.

The result is a retail space that conveys warmth, exclusivity, and luxury. The store features refined millwork, curved-corner showcases, and a layout organized into reception, salon, and private fabrication areas. This design allows the brand to offer a tailored, elite experience—including the partially visible process of custom strap measurement and design—enhancing the French brand’s presence in New York.

This project showcases 2MO’s ability to deliver a complex, high-end commercial build under tight scheduling constraints while providing practical, on-the-fly design-build solutions to achieve the client’s vision for a refined, experiential showroom.